As well as traditional journalism skills, we use a number of simple tools to verify online information, some common sense, and a lot of caution.
We aim to transparently show the steps we take throughout the debunking process.
Starting out with a specific question, we seek to investigate and report dubious stories and claims that may or may not end up on our newswires.
Our editors start by trying to identify the origin of a claim, investigating with our own archives and journalists where necessary.
We seek non-partisan, publicly available information in our investigations, and link to it online.
Tracing the source
A great deal of false information involves old images taken out of context.
We start with a reverse image search, inserting the picture in one or several search engines to see if it has previously appeared online.
A right-click on a picture on the Google Chrome browser gives the option “search Google for image”. The search engine will trawl its database to see if there are similar images in its index.
We use regularly and recommend our Invid/We Verify extension (see below) which gives you a choice of image search engines including Google, Bing (Microsoft), Yandex (Russian), TinEye (By images, not keywords), and Baidu (Chinese), with a simple right-click on your image once you’ve installed the extension.
Reverse search does not always give results, either because an image has never been published on the internet, or because it has not yet been indexed. Sometimes, reverse image search engines can be confused by an image that has been flipped around, such as the one we encountered in this story about Canadian Prime Minister Justin Trudeau.
We therefore also observe visual clues (such as shop signs, street signs, architecture, vegetation, license plates) to find the location or date of an image.
As part of an investigation into a video shot in Crete, we found the location via Google Maps, after observing the shape of a beach.
Images or videos alone are never proof of a statement. We also need to check the coherence of an image with information such as the date it was published and details within it, such as weather conditions.
When dealing with suspect images, we try our best to obtain the original files to determine if they have been altered.
Searching for the origin of a statement or quotation
A simple copy and paste of a paragraph of text in a search engine can often find if it has already circulated online.
Quotes related to politicians are often taken from parody websites. A copy and paste in a search engine can trace back to the source in seconds.
If a comment is attributed to a person, we seek a reliable source (audio or video recording, official transcript), as well as looking at the person’s online accounts for further verification. We will also contact the person directly to seek to prove their statement.
When dealing with quantitive data, we look for the original study and its methodology.
We also use the INVID/We Verify Chrome extension, co-developed by Validinfo. The tool allows us to cut a video into thumbnails (via the “Keyframes” tab). It then carries out several reverse searches on the same images.
It also can be a great help if you suspect an image has been flipped around, as the extension allows you to flip it back (Go to “Magnifier” –> Insert your image –> “More filters” –> “Flip” –> “Apply”).
If an image or information circulating on the internet appears doubtful – especially if it does not cite a source – one of our first reflexes is to study the comments. Some might provide contradictory information or raise questions about the veracity of a post.
If a person or organization is mentioned, we contact them for their version of events.
If a questionable publication is based on a picture or video, we will search for other images from the same event to compare them with. We also seek to contact the author of the image and, where possible, locate and cite them.
Contacting the right sources
We regularly deal with topics on which we have little previous knowledge. In these cases, we collaborate with Validinfo journalists with expertise in a specific subject, region or language. We work closely with the Validinfo worldwide fact-checking team.
Not just the internet
For some fact-checks, the internet and telephone are not enough. Sometimes – as in all journalism – you need to be in the field.
In July 2020, we asked a Validinfo journalist in Abuja to check a video that had gone viral. Many publications claimed the video showed a Saudi man assaulting a receptionist in a London hospital.
But early online research put us on a different track: the assault allegedly took place in a veterinary clinic in Kuwait City.
Our journalist visited the clinic we had identified on the internet and confirmed it was the same place, as well as obtaining a testimony from the vet attacked in the video. Here is the fact-check.
A senior editor reviews each report before it is published online.
If we make a factual error we will correct it and note it in the original article. This will be clearly marked as “CORRECTION” at the bottom of the article, with the date of the modification and an explanation. If the mistake is significant we will take down a story and leave an explanation. Here is a link to all corrections.
For clarifications or updates, we will use the “EDIT” mention at the bottom of a story.
Claim Review tool
Validinfo uses the Claim Review tool in its fact-checking articles. This includes information such as the claim being assessed, who made the claim, and what was the verdict. It allows search engines, such as Google and Bing, to easily present fact checks in response to searches for specific claims.
Validinfo is part of Facebook’s third-party fact-checking program. We consider stories flagged on Facebook as part of the material we investigate.
Validinfo fact-checking operations receive direct support through Facebook’s program.
Content rated “false” by fact-checkers is downgraded in news feeds so fewer people will see it.
The content is however not deleted as of a result of the rating.